Aimed at Claire's younger customer, this book provides girls with innovative, fun games for sleepover parties. The original games created for this book cover a wide range of sleepover activities. The vibrant color palette suits the mood of the product.
Created for the older Icing customer, these money jars declare their purpose with quirky imagery. The colors catch the customer's eye and quirky illustrations invite the viewer to explore the details. These products became best sellers and were reordered after the initial store launch.
PJ’s Smoothies, a British smoothie company, needed an outdoor poster campaign to promote their product in a fun and interesting way. One of the main benefits of PJ’s Smoothies is they are made of 100% pure fruit. The posters show that PJ’s Smoothies are so pure they can be used a substitute for fruit. These simple images quickly communicate the value of PJ’s Smoothies.
The Mental Health Association of Illinois Valley recently created Youth Mental Health Matters (YMHM), a youth focused division containing programs dedicated to helping youth with their emotional well-being. The brochure, aimed at 12 to 18 year olds, includes information on each program within YMHM and a place to contain existing literature, a business card, and CD. The brochure focuses on hope and compassion with imagery depicting the support available to youth.
The Body Shop has been committed to producing ethical beauty since it opened. Designed to promote The Body Shop’s values, this campaign embodies strength, independence, and attitude. Inspired by propaganda style messages from the 1940’s and 1950’s, the background posters represent old ideals or an easier way of doing things. The stickers placed on top of this imagery reassert the ethical choice and represent the strength and power consumers have. Made to look like someone placed the sticker on top of an existing poster, the posters encourage customers to question the status quo and stand up for what is right.
Copyright © 2012 Renee Kimpel. All rights reserved.
